Seventy-Two Percent of Consumers Have Increased Coupon Usage in the Past Six Months, according to Prospectiv Survey

Seventy-five percent polled say state of the economy has driven more coupon usage

Eighty-one percent are most interested in grocery product coupons

WAKEFIELD, MA - September 3, 2008 - An August 2008 consumer poll conducted by Prospectiv reveals that despite the recent decline in energy prices, consumers are still concerned about the economy and are increasing their use of coupons - especially for savings on everyday grocery products.

According to Prospectiv's 2008 Consumer Coupon Poll, 72 percent surveyed say they are using more coupons to make their money go further than they did six months ago (since March 2008). The majority polled (75 percent) said that economic concerns are their main reason for using more coupons. Eighty-one percent said they are most interested in coupons for grocery items (food and household products).

Prospectiv, a provider of online customer acquisition solutions to leading consumer brands is the owner of the online properties Healthier.com and Eversave.com, and operates a lead generation platform used by publishers across the Web.

For the full release, visit http://www.prospectiv.com/press172.jsp